When I first entered the Jewelery Industry UGG Jimmy Choo Boots I constantly heard the term: Fast Seller. I had to find my fast sellers. Fast sellers are your "bread and butter" in everyday sales and sustain the cash flow and therefore business, I was told.

I'd been in retail over 25 years and had never had such an emphasis on fast sellers in other industries. The reps would tell me: This has gone well for me, everyone buys this one, you can't go wrong with it, that's the seller. Funny thing, it did not sell for me!! I was puzzled, was it me, was it my team? If the Fast Sellers are bread and butter, why are they not bringing all the cash flow I need? The highly recommended stock did not sell fast, sometimes not at all. What to do? I turned to my previous years' experience in retail and marketing and found this answer: It's NOT about the stock, the merchandise, it's about the CUSTOMER.

Why tracking your customer's preferences is more important than tracking your Fast Sellers

Ultimately, a fast seller is anything you buy UGG Classic Short in and are able to sell reasonably fast. Seeing it is your customers who are buying your goods, you need to know exactly who your customers are, what type of Jewellery they prefer, at what times of the year and for which occasion or for what reason. Having that information will allow you to buy merchandise which your customers UGG Kids Bootswill buy instead of it sitting on the shelves.

Improve your stock turn and cash flow with the right information

When you are learning all you can about what motivates your Customer to buy you are in control of your stock purchases. Let's use Pandora Jewellery as an example. If you have customers who come to you to buy Pandora and constantly expand their range, would you buy the same pieces over and over or do UGG Classic Tall you buy in a new selection? Now, if you know beforehand what your customers like and are likely to buy, every piece you buy in will sell fairly fast. And that's what cash flow is all about.

It is your customers' buying habits which create good cash flow

Successful Marketing is about understandingUGG Classic the customer's buying habits. The more detail you know about your customer the better you can predict what and when they are likely to purchase the next item.