In re Elbaum, 2 1 1 USPQ 639, 640 (TTAB 1981), citing Kalart Co., Inc. v. Camera-Mart, Inc., 258, F.2d 956, 119 USPQ 139 (CCPA 1958). Thus, the Board replica watches that evidence to show the actual trade practices of the registrants is irrelevant.

Likelihood of ConfusionIn determining whether confusion is Discount A.Lange & Sohne, the Board considers all relevant du Pont factors. See, In re Majestic Distilling Company, Inc., 315 F.3d 1311, 65 USPQ2d 1201, 1203 (Fed. Cir. 2003).

The Board examines the strength of registrants' marks because the protection accorded the marks has a major effect on the likelihood of confusion. AU asserted widespread third-Discount Alain Silberstein use of COVENANT marks, such that the registered marks are weak. Third-party registrations are not evidence that the marks shown therein are in commercial use or that the public is familiar with them. See, Olde Ty me Foods Inc. v. Roundy's Inc., 961 F2d200, 22 USPQ2d 1542, 1545 (Fed. Cir. 1992). Third-party registrations may be considered in the same manner as a dictionary to show a term's significance in a particular trade. Tektronix, Inc. v. Daktronics, Inc., 187 USPQ 588, 592 (TTAB 1975). The Board states that the registrations Discount Baume & Mercier third parties have adopted COVENANT to convey that their goods or services are spiritual in nature.

AU submitted excerpts from 15 websites with COVENANT used as a trade name or trademark, 5 of which involve relevant subject matter. AU contended that the websites are evidence of widespread use of COVENANT as a trademark and as a trade name and that the websites show that consumers are accustomed Discount Bell&Ross seeing COVENANT in use in commerce. The Board clarifies that website excerpts are of limited probative value because there is no evidence of whether the public is aware of the businesses, the number of customers, or the trading area for the businesses. See, Penguin Books Ltd. v. Eberhard, 48 USPQ2d 1280, 1284 n.5 (TTAB 1998). The Board finds COVENANT suggestive in connection with goods and services involving spirituality.