According to consumer's approval in the tiffany chain domestic market, diamond, diamond brand of mainstream main can be divided into three levels: first is the international a line, such as jewelry brand kadeya (Cartier), Wendy finney (Tiffany & CO); Second is the famous Chinese tiffany cuff bracelet jewelry brand, mostly from Hong Kong, such as, ZhouShengSheng etc; chow taifook The third level is some domestic well-known brand, such as DaiMengDe, Ryan, etc.

"Jewelry is not just from the cost of materials to measure the value of it, and the brand, the design, the integral aesthetic feeling all is very key tiffany mens rings elements." Hong Kong, a famous brand of jewelry head says, "jewelry demand is varied, different people have different preferences focuses on."

"We don't need to discuss a brand for its brand glamour and premium is reasonable, as long as the decades consumers by is reasonable, but a tiffany s uk consumer shall have the right to know exactly what I for the brand spent much money. This is also our quotation released one of the purposes of." The son red said.

In a long period of time, the diamond and the distance of consumer of the average Chinese is very remote, so vendors can only use high tiffany necklace JiaJiaLv to maintain normal operation, so "three years don't open open, eat three years has become practices.

Investors keen one carat above

But today, the situation had is not what it was. In 2010, the Chinese mainland diamond market consumption growth rate of over 20% for the tiffany london first time, more than Japan, become the second only to the United States, the world's second largest diamond consuming tiffany jewellery countries. According to KPMG expected in 2011, China will become the world's largest diamond market.

Today, purchase diamond had not "life a" expect, but only a normal consumption activity just that the "quantity" of selling provide a tiffany uk guarantee. Especially with CPI high, many people start will buy them as a kind of "investment", in order to achieve the purpose of value.

"Now the consumers buy naked drill proportion more and more high, and many are investment objectives, especially one carat above have value appreciation potential diamond is become more and more popular." The son, "said red last tiffanys of london year, diamond prices by 30% or so, but the first four months of this year, already has two pricing, or nearly 20%. Even though the recent gold, silver price fell back in, the diamonds are still strong."

"However, the so-called brand premium is tiffany baby braceletthat there is no way of appreciation, if you at cost three times thetiffany starfish necklace purchase price, I'm afraid to, the diamond for years will rise." He said.